Trends in social media: The Motherhood, a top influencer marketing agencies, scours the headlines so you don’t have to. Check back throughout the month for more!
Influencer Marketing Industry Resources
Three signs the creator economy is at an inflection point for marketers – September 2, 2025
Following years of explosive growth, the creator economy has become a foundational element in any marketing strategy, but is reaching an inflection point, according to seven influencer marketing experts. There are countless indicators that the creator economy is booming — from brands signing creator agencies of record to mergers and acquisitions. However, as influencer marketing spend increases, so too does scrutiny around costs, measurement and scale.
The creator economy wants to be a mature media channel, but measurement is holding it back – September 1, 2025
The creator economy is growing into a fully formed media channel — complete with dedicated ad spend and marketing playbooks. But according to seven influencer marketing experts, the creator economy has measurement issues that could stunt its further growth. Measurement fragmentation, lagging price standardization and inconsistent attribution hold it back from becoming a true media channel like TV, paid social, programmatic or search.
The future of advertising: Why influencers and DOOH are a winning combination – August 29, 2025
Imagine walking down a busy city street, glancing at a massive digital billboard, and seeing your favorite influencer or celebrity discussing the latest must-have product or trend. It feels personal and familiar—like a recommendation from a trusted friend rather than just another ad. This is the new frontier of advertising: the seamless merger of influencer marketing and digital out-of-home advertising. Influencer marketing has dominated the digital space for years, shaping consumer decisions through platforms like Instagram, TikTok, and YouTube. At the same time, DOOH has evolved into one of the most effective and engaging advertising channels, capturing attention in a way that traditional media struggles to achieve. As these two forces converge, they create an advertising experience that is both impactful and action-driven.
Are Influencers Losing Value or is Your Business Leaving Impact on the Table? – August 25, 2025
Spoiler alert: Many brands are not reaching their full impact when it comes to working with influencers. What was once considered a niche, experimental part of marketing has officially cemented itself as a critical tactic for success. Influencer marketing is predicted to reach over $71 billion by 2032, meaning its evolution has been and is expected to be exponential, considering it was just valued at $20 billion in 2024. As with anything new, there ought to be debate about how to do it right and how to measure it: How does one measure ‘influence’? How do you communicate the ROI from a collaboration with an influencer to leadership? How do you ensure you’re getting the most out of your partnerships?
social news
Snapchat Shares Insights Into the Effectiveness of Gen AI for Marketing – August 26, 2025
AI-generated experiences are becoming a bigger part of our everyday lives, and providing more capacity to engage and interact with digital platforms, in often exciting and interesting ways. Snapchat’s Lenses are one example of this, with Snapchat developing new AI-based formats for its interactive experiences, which are helping to grab attention, and boost interaction with brand content.
Instagram Shares Tips on How To Grow Your Following – August 25, 2025
The Instagram for Business team recently posted a range of tips on how to get more engagement, by using different content approaches, in line with your preference and/or capacity.
IG Chief Says Longer Captions Won’t Increase Reach – August 24, 2025
Last week, in his weekly Q and A session on Instagram Stories, Instagram chief Adam Mosseri responded to a question about whether longer captions impact your post reach in the app.
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