Trends in social media: The Motherhood scours the headlines so you don’t have to. Check back throughout the month for more!
Influencer Marketing Industry Resources
LinkedIn emerges as a serious player in the creator economy – May 5, 2025
Creators are flocking to LinkedIn — and brands’ dollars are right behind them. As LinkedIn positions itself more firmly as a home for creators, influencer marketers who operate within the platform’s ecosystem say that their business is booming.
Possible 2025 takeaways for marketers—Gen Z strategies, creator economy moves and media innovation – May 2, 2025
As the conference haze clears, a few dominant themes from Possible have emerged: marketers are grappling with how to effectively reach Gen Z, get influencer partnerships right and use technology to boost media buys. These topics came up repeatedly throughout the Miami Beach event. Below, Ad Age rounds up the top takeaways for marketers.
Glossy Pop Newsletter: Medicube’s influencer marketing-fueled mission to be No. 1 is working – May 2, 2025
Medicube, the 11-year-old K-Beauty brand known for its Booster Pro skin-care device, has been making waves in the U.S. since at least 2023, prior to the current “second-wave” explosion of K-Beauty. In July of 2023, the brand’s most famous gadget was seen in one of Hailey Bieber’s GRWM videos on TikTok. It was an organic mention, and Bieber had not been seeded the product, according to the brand. That post, in which Bieber doesn’t say a word but goes through her skin-care regimen, has 1 million likes.
How the ‘Jaws’ TikTok Trend Is Changing the Way Brands Approach Influencer Marketing – May 1, 2025
TikTok trends are not just for fun—they can have a massive impact on marketing strategies. The viral “Jaws” TikTok trend, where users imitate sharks circling around in humorous ways while the iconic theme from the movie plays in the background, is a perfect example of how brands can tap into viral moments for influencer marketing.
Traditional Marketing Funnels No Longer Work In The Social Media Era – April 30, 2025
The traditional marketing funnel is broken. Customers today behave differently. In the era of social media, brands need to keep up and adapt their strategies. After nearly a decade of collaborating with leading brands across hundreds of influencer campaigns, I’ve seen first-hand how brands need to engage customers through culturally relevant influencer partnerships. In today’s world, influencers and social commerce drive culture and customer demand over traditional media.
Glossy 101: The dos and don’ts of influencer partnership disclosures – April 29, 2025
In mid-April, fashion brand Revolve was hit with a class-action lawsuit alleging that the company and its influencer partners had failed to disclose paid partnerships. The lawsuit alleged that this gave consumers the false impression that endorsements of Revolve by various influencers were organic rather than paid.
LTK wants to be creators’ post-social platform of choice – April 28, 2025
Founder and President Amber Venz Box said the platform is “playing the long game” and aiming to provide a home for creators amid social platform and economic uncertainties. Everyone is pivoting to video, and LTK is no exception. Amber Venz Box started as a creator on WordPress, and founded the platform formerly known as LiketoKnow.it and RewardStyle in 2011 as an affiliate platform for bloggers, which is now often cited as one of the original social commerce platforms. Today, the affiliate space is booming, but LTK has diversified beyond its original purpose as an affiliate marketing channel, and Venz Box, who is also LTK’s president, said it now drives less than half of the platform’s revenue. (Last year, LTK reportedly generated more than $5 billion in sales from creators.)
Leveraging Influencer Marketing In The Mining Industry: Opportunities And Challenges – April 28, 2025
The mining industry has traditionally relied on conventional marketing methods such as industry conferences, investor relations campaigns and paid media to reach stakeholders. However, a marketing trend is emerging: influencer marketing. While this strategy is more commonly associated with consumer brands, influencers are now playing a role in shaping investor relations, public perception and attracting talent to the mining sector.
Pharma
Trust in pharma and health care industries plummet with young people leading the way: report – April 30, 2025
Fewer and fewer people trust institutions when it comes to health information and advice, according to the latest 2025 Edelman Trust Barometer health report. Even worse, they think leaders are misleading them on purpose. The majority of people in the global survey believe industry leaders say things that they know are “false or gross exaggerations” when it comes health topics. That includes 59% of people who believe business leaders are misdirecting them, and 57% who believe both government leaders and journalists mislead the public.
Social News
Meta Provides Guidance for Advertisers Based on Latest Engagement Trends – May 1, 2025
Following Meta’s latest earnings call, the company has shared a listing of five key stats of note for advertisers, and how to apply them to your own ad efforts. From video, to Threads ads, to AI tools, Meta’s provided some pointers that indicate what it’s looking to capitalize on, which is likely where you should also be looking in order to boost your content performance.
LinkedIn Takes First Steps Toward Creator Monetization With ‘BrandLink’ – May 1, 2025
With video consumption rising on LinkedIn, the professional social network is adding new ways for marketers to tap into popular video content, with an expansion of its Wire program, which it’s now renaming as “BrandLink”.
LinkedIn Reports Record Engagement Once Again in Latest Performance Update – April 30, 2025
Oh look, Microsoft has published its latest quarterly performance report, I wonder whether LinkedIn saw “record engagement” in the period?
LinkedIn Shares Technical Specs and Posting Tips for Video Content – April 28, 2025
Looking to post video to LinkedIn, and tap into rising video engagement in the app? You probably should be. LinkedIn recently reported that video watch time rose 36% year-over-year in 2024, while video content also generates 1.4x more engagement than other formats.
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